by Suzanne Godfrey | Mar 10, 2020 | Branding, Hospitality, Luxury
In the final article in this three-part series exploring luxury hotels and a sense of place, Suzanne Godfrey, consultant, and lecturer in luxury and luxury hospitality, examines how hoteliers can overcome the challenges in providing local and authentic meaning of...
by Suzanne Godfrey | Feb 21, 2020 | Branding, Hospitality, Luxury
Part 2 in a 3-part series In the second article in this three-part series exploring luxury hotels and how a ‘sense of place’ can help differentiate a luxury hotel and build loyalty, Suzanne Godfrey, consultant and lecturer in luxury and luxury hospitality,...
by Suzanne Godfrey | Feb 19, 2020 | Branding, Hospitality, Luxury
Part 1 in a 3-part series ‘Sense of place’ has long been a buzz phrase. Linked to a range of disciplines from urban planning to sociology, nowadays it is increasingly being used in the hospitality industry. It captures the physical aspects, culture and...
by Suzanne Godfrey | Sep 7, 2018 | Luxury
Behind every great luxury brand is great leadership. But what makes a leader effective? Balance, as Scott Stephenson points out, is certainly key. The CEO of Verisk Analytics believes that exceptional leaders are those who take a dual approach, giving vision and...
by Suzanne Godfrey | Nov 21, 2017 | Hospitality, Luxury
Luxury brands are expanding into the hospitality industry to engage their consumers and create loyalty through unique and multisensorial experiences. Within the total luxury industry, the delivery of luxury experiences is booming – much of which is driven by...
by Suzanne Godfrey | Sep 28, 2017 | Hospitality, Luxury
Delivering experiences is increasingly challenging for luxury brands today. Luxury brands not only face high client expectations, but are also under pressure to create experiences that are unique, personal and emotionally engaging. Such experiences must be genuine and...
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