by Suzanne Godfrey | Feb 19, 2020 | Branding, Hospitality, Luxury
Part 1 in a 3-part series ‘Sense of place’ has long been a buzz phrase. Linked to a range of disciplines from urban planning to sociology, nowadays it is increasingly being used in the hospitality industry. It captures the physical aspects, culture and...
by Suzanne Godfrey | Nov 21, 2017 | Hospitality, Luxury
Luxury brands are expanding into the hospitality industry to engage their consumers and create loyalty through unique and multisensorial experiences. Within the total luxury industry, the delivery of luxury experiences is booming – much of which is driven by...
by Suzanne Godfrey | Sep 28, 2017 | Hospitality, Luxury
Delivering experiences is increasingly challenging for luxury brands today. Luxury brands not only face high client expectations, but are also under pressure to create experiences that are unique, personal and emotionally engaging. Such experiences must be genuine and...
by Suzanne Godfrey | Sep 22, 2017 | Hospitality, Luxury
Within the total luxury industry, the delivery of luxury experiences is booming — much of which is driven by hospitality. “Luxury experiences,” as defined by Bain & Company, accounted for more than 29% of the total global luxury market and grew 5% faster than the...
by Suzanne Godfrey | Sep 5, 2017 | Hospitality, Luxury
Experiences have always been intrinsic to luxury. They are associated with some of luxury’s key characteristics such as heritage and craftsmanship, as well as the human element in customization, personalization and service. In the luxury world, intangible...
by Suzanne Godfrey | Aug 28, 2017 | Hospitality, Luxury
In the final article of our series of pieces on luxury hospitality based on interviews with leading hoteliers in Paris, Suzanne Godfrey argues that luxury has always been about innovation. True luxury has always been at the forefront of innovation. It doesn’t...
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