by Francinepg | May 9, 2020 | Branding, Hospitality, Luxury
A series that explores luxury hotels and how a ‘sense of place’ can help differentiate a luxury hotel and build loyalty.
by Suzanne Godfrey | Mar 10, 2020 | Branding, Hospitality, Luxury
In the final article in this three-part series exploring luxury hotels and a sense of place, Suzanne Godfrey, consultant, and lecturer in luxury and luxury hospitality, examines how hoteliers can overcome the challenges in providing local and authentic meaning of...
by Suzanne Godfrey | Feb 21, 2020 | Branding, Hospitality, Luxury
Part 2 in a 3-part series In the second article in this three-part series exploring luxury hotels and how a ‘sense of place’ can help differentiate a luxury hotel and build loyalty, Suzanne Godfrey, consultant and lecturer in luxury and luxury hospitality,...
by Suzanne Godfrey | Feb 19, 2020 | Branding, Hospitality, Luxury
Part 1 in a 3-part series ‘Sense of place’ has long been a buzz phrase. Linked to a range of disciplines from urban planning to sociology, nowadays it is increasingly being used in the hospitality industry. It captures the physical aspects, culture and...
by Suzanne Godfrey | Jul 16, 2015 | Branding
Young people redefine themselves as the hermetic nation opens its doors MNCs are excited about Myanmar. But how can they serve the country? Can brands close the gap between the excitement and doubt of today and the promise of tomorrow for Millennials? Suzanne Godfrey,...
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