If International luxury brands want to succeed in China, they can’t be all things to all consumers. Whether they will succeed in capturing the lucrative yet ever-evolving market in China depends on how they manage to understand and anticipate the demands of the luxury...
The opportunities for international marketers of luxury brands in China. But also, the dilemmas they face and the choices they need to make to attract the newly affluent Chinese consumer. Ever since the new political leaders in China coined the term the “great...
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